Trade Benefits


The Irish motorcycle sector has been amongst the hardest hit of any sector in the Irish economy over the last decade. The recession took hold in what was already a declining market and it is only now that we are beginning to see any signs of recovery.

We all want to see more motorcycles, scooters and mopeds on the road. It's good for riders, good for our towns and cities, helps to raise awareness of bikes and helps the motorcycle sector to grow and develop in line with the wider economy.

Why Ride to Work Day?

It doesn't matter whether you're a franchised dealer or an independent, a breaker, a workshop owner, a rider training provider or simply a supplier of services to the motorcycle sector - it's in your interests to support an initiative which aims to boost the numbers of people motorcycling.

Ride to Work Day is all about raising positive awareness of motorcycles and the benefits they bring and the aim is to do that in the most visible possible way - getting more people out on motorcycles, scooters and mopeds.

Help us to help you

Ride To Work Day in Ireland is an independent initiative coordinated by MAG Ireland in association with Bike Buyers Guide as a non aligned project and provides a focus around which the entire motorcycle sector can promote the positive aspects of motorcycling in Ireland for the benefit of everyone.